For therapy, psychiatry & behavioral health practices

Know what your community is asking. Answer it before your competitors do.

AdClinica watches Reddit and local news each week, regulators and your competitors on their own cadence, turns the signals into a five-point briefing, and drafts clinically sound content you can approve in one click.

Run the free scan on your website and preview your first drafts with no card and no account. You only add a card when you claim your practice, and you won’t be charged until day 8 of the 7-day trial. The audit is free with no account too: a member of our team prepares your competitor snapshot and sends it to you.

You are running a clinic, not a media company.

Most behavioral health marketing fails for the same three reasons: nobody has time to watch the market, the content that does go out is generic, and no one can say what actually brought a patient in the door.

Signals you never see

Prospective patients ask Reddit, not your website. Competitors launch programs quietly. Regulators change rules mid-quarter.

Content that sounds like everyone else

“Mental health matters” posts do not answer the question a family is typing at 11pm. Clinical nuance gets lost in agency copy.

Dashboards nobody reads

Fifty charts and no sentence that says what to do next Monday.

What it replaces

Five jobs, consolidated into one platform.

A clinic that wants to market itself ends up buying five separate things, or hiring five separate people. AdClinica is the one platform where those jobs happen.

A marketing adminSomeone to keep the calendar, the briefs and the approvals moving.
A social media managerSomeone to plan and publish across Instagram, Facebook, LinkedIn and Google Business Profile.
A graphic designerSomeone to turn an idea into a finished image your clinic can post.
A video designerSomeone to cut the same idea into video for the channels that want it.
A front-desk assistantSomeone to answer the phone and the messages that arrive while your staff are with patients.

You do not buy five tools with five contracts. You get one workspace where the market is watched, the content is written and designed, the calendar is kept, and the phone and messages are answered — with your clinic approving what goes out.

One loop, run for you on a steady weekly cadence.

Data becomes intelligence, intelligence becomes an opportunity, an opportunity becomes an action you approve, and every action gets measured.

01DataReddit communities and Google News scanned weekly; psychiatric publications, state boards and competitor sites on their own schedules.
02IntelligenceSignals are clustered, tagged by modality and sentiment, and ranked by relevance to your territory.
03OpportunityA recommendation: what to publish, in which formats, and why it will land now.
04ActionDraft it in the AI Studio or hand it to the AdClinica team. Your clinic reviews and approves it, then it’s scheduled.
05MeasurementInquiries, reach and fill rate, each paired with a sentence on what it means and what to do next.
Market & community intelligence

Hear the questions your community is asking out loud.

A single feed of Reddit threads, local news, journal releases and regulatory notices, filtered to the modalities you offer and the territory you serve.

  • Watchlists for ADHD, EMDR, ketamine, TMS, PSYPACT, insurance parity and any term you add
  • Sentiment tags separate curiosity from frustration from help-seeking
  • “Convert to content idea” carries the thread straight into the Studio
#ADHD#EMDR#Ketamine#InsuranceParity#PSYPACT
r/mentalhealth · 3h ago Seeking help
“Does anyone know if Blue Shield covers EMDR? My therapist says it's out of network.”
27 comments, 14 of them asking the same thing. No local provider has answered in the thread.
Psychiatric Times · Yesterday Industry shift
FDA panel reviews expanded label for esketamine in treatment-resistant depression
Relevant to your ketamine program. Two competitors have not yet published on it.
r/therapists · Yesterday Frustration
“Adult ADHD assessments have a 6-month waitlist everywhere in Orange County”
Local competitors · Orange County
ClinicFollowersPosts/moEngagementTop focusStatus
Clearwater Wellness4,820163.1%Adolescent IOPNew program
Pacific Mind Institute2,14091.8%TMSStable
Harborline Psychiatry1,31042.4%KetamineSite redesign
You · Northlight3,560124.6%Trauma / EMDR—
Content gap this weekCompetitors are publishing about teen screen addiction intensives and ketamine aftercare. You have covered neither.Create counter-piece in Studio →
Competitor radar

See every move your local competitors make.

Add the clinics in your territory once. AdClinica tracks their programs, posting cadence, engagement and website changes, then tells you what they are talking about that you are not.

  • Alerts when a competitor launches a program, hires a modality, or redesigns its site
  • A weekly content-gap delta with a one-click counter-piece
Opportunity engine & AI Studio

From a signal to a clinically sound draft in one click.

Every opportunity card states the signal, the competitor context and a recommendation. Send it to the Studio and get trauma-informed copy in the tone your practice uses — as a carousel, a post, a blog outline and a patient email at once.

  • Tones: warm & compassionate, authoritative psychiatric, youth & accessible
  • Or assign the opportunity to the AdClinica team and watch its status
High-impact opportunityDetected today
The signal15 Reddit inquiries this week ask how to choose a trauma-informed retreat in Southern California. Two competitors published on it in the last 7 days.
RecommendationPublish one comprehensive guide plus three Instagram carousels on the safety questions to ask a retreat.
Blog guide3× carouselLinkedInPatient email
Studio toneWarm & compassionateAuthoritative psychiatricYouth / accessible
Social calendar & approvals

Approve once. Publish everywhere.

Monthly grid, weekly timeline or an approval queue. Preview each post as it will appear on Instagram, LinkedIn and Facebook before it goes out.

Mon
IG · 9am
Tue
GBP · 12pm
Wed
LI · 8am
Thu
FB · 6pm
Fri
GBP · 10am
Sat
Sun
  • What an EMDR session is actually likeMon 9am · Instagram carouselApproved
  • Now enrolling: fall adolescent IOP groupTue 12pm · Google Business ProfileAwaiting approval
  • For referring providers: how our intake worksWed 8am · LinkedIn postYour review
Reviewed and approved by your clinic
Analytics

Every chart comes with a sentence.

No raw dashboards. Each metric is paired with a “what this means” box and a recommended next step.

Educational posts68% more shares
Service promotionbaseline
What this meansEducational posts generated 68% more shares and consultation clicks than booking announcements. Keep a 4:1 ratio of educational to promotional content next month.

A workspace you can see into, run by a team that knows this field.

Our behavioral health content specialists draft, get your clinic’s sign-off, schedule and report — inside the same workspace you see.

Social media managementInstagram, Facebook, LinkedIn and Google Business Profile planned in one calendar. Your clinic’s staff review and approve every post before it goes live.
Reputation managementA reply drafted for every new Google review, approved by you before it goes out. Replies never confirm that a reviewer is a patient.
Website optimizationSearch performance, site health and content gaps, with the fixes that matter most first.
Industry and competitive intelligenceA briefing built from community questions, news, regulators and the competitors in your territory.

Built by people who know why “just post more” is dangerous in this field.

Behavioral health content carries a duty of care. AdClinica bakes the guardrails into the workflow instead of leaving them to a checklist.

Your clinic reviews everythingNothing goes live until your staff have seen and approved it.
No PHI, everAdClinica reads public signals and your marketing channels. It never touches your EHR or patient records.
Stigma-free languageDrafts follow person-first, non-sensational guidance and flag terms to avoid.

Create your workspace.

Pick Gold or Platinum and enter your work email and practice website. Add a card on Stripe to start the 7-day free trial, and you’re signed in. We email you a link to confirm your address.

Start 7-day free trial
Daily five-point briefing
Competitor radar
AI Studio drafts
One approval calendar

Common questions.

Does AdClinica touch patient records or PHI?

No. AdClinica reads public signals and your marketing channels. It never touches your EHR or patient records.

Who approves what gets published?

Your clinic. Nothing goes live until your staff have seen and approved it, and you can approve, edit or request changes on every post.

Who writes the content?

Our behavioral health content specialists draft it, get your clinic’s sign-off, schedule it and report, all inside the same workspace you see. Drafts follow person-first, non-sensational language.

What does the free audit include?

A program and modality map for each competitor, their posting cadence and engagement compared with yours, and three topics you are missing. It reads competitor websites and public social profiles only.

Does the free audit need an account or a sales call?

No. Submit the request and our team follows up directly. If you want it running automatically every week, you can sign up when you are ready.

Questions about pricing? See the pricing page or talk to the team.

See what your competitors published this week.

Not ready for a trial? Enter your practice and up to three competitors, and our team sends you a one-page snapshot: their programs, cadence, engagement, and the topics you are missing. Free, with no account and no card.

Run my clinic audit